About Jonathan Labin

Professional Summary
Jonathan Labin is a hands-on business and technology leader who combines deep operational expertise from building and leading high-performing organizations at Unifonic, Meta, and Paramount with active board and advisory roles. Skilled in executing growth and transformation strategies while scaling operations effectively and driving technological innovation, Jonathan is known for bridging diverse international markets and delivering sustained organizational success.
Current Roles
Board director at Sestek, a conversational AI leader with 200+ staff and 500+ enterprise clients globally. Provides fiduciary oversight and strategic guidance, ensuring alignment with long-term objectives and advising on AI advancements for future-ready technology and go-to-market strategy.
Venture Partner at Antler, a global early-stage venture capital firm and startup incubator, mentoring founders and serving on the investment committee.
Advising CEOs on strategy, scaling operations, organizational change, AI, and corporate development. Strategic Advisor to Unifonic, MENA's leading customer engagement solutions provider, driving cultural transformation and AI-enabled growth.
Leadership Experience
Partnered with the co-founders to transform Unifonic from a local SMS provider into an AI-powered customer engagement leader with offices in 7 countries. Led multiple teams, including strategy, M&A, HR, partnerships, finance, legal, marketing, sales, support, and operations.
- Managed the fundraising process and raised significant Series B financing from SoftBank and Sanabil Investments
- Developed and executed a corporate strategy to diversify revenue into higher-margin areas, raising gross margins from under 20% to over 40%
- Transformed go-to-market strategy and teams, growing revenue by 3.5x
- Oversaw the acquisition and post-merger integration of Sestek
Led the MENAP business for global tech giant Meta across Facebook, Instagram, and WhatsApp, serving as the region's primary spokesperson. Opened Meta's regional office in Dubai and built a top-notch team highly respected by clients, partners, and competitors from the ground up.
- Oversaw Meta's rapid growth in the region, making it one of the top technology and media companies in terms of users and revenues
- By 2018, Meta reached over 160 million people in the MENA region, and its revenue had grown to hundreds of millions of dollars
- Built a strong partner ecosystem of agencies, marketing partners, VCs, community stakeholders, and government organizations
Led the ad sales business of Viacom (now Paramount), a global media conglomerate behind brands like MTV and Nickelodeon in CEEMEA. Co-managed all sales partnerships and four direct sales teams.
- Restructured the CEEMEA sales organization and critical third-party agreements, resulting in an 80%+ revenue increase in Poland
- Managed the P&L and a multifunctional project team for the successful launch of VH1 Romania
- Successfully transitioned Viacom's business in MENA from a licensee model to a wholly owned and operated model
Education
Top 5% of class, Dean's Honor List, Beta Gamma Sigma Honor Society.
Dissertation award (published under ISBN 382659164X), GPA equivalent of 3.8/4.0.
Publications & Media
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We Got Funded: KSA Customer Engagement Platform Raises $125M In Series B Funding
Entrepreneur Middle East, September 2020
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Jonathan Labin, Managing Director of Facebook Middle East, North Africa & Pakistan: Mobile-first world in 2016
Arabian Business, January 2016
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Predictions 2016: Facebook MENAP Managing Director Jonathan Labin
Gulf Business, January 2016
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FB's Jonathan Labin On 5 Points For Consumer-Centric Marketing
Arabian Marketer, March 2015
Recognition
- Named media and marketing business leader of the year by Gulf Business in 2016
- Regularly featured in Forbes Middle East's Global Meets Local top 100 executives
- Member of YPO, a global leadership community with 30,000 members, since 2017
Languages & Global Experience
Native German speaker and fluent in English and Spanish. Lived and worked in Germany, Spain, Argentina, England, the US, and the UAE. Visited more than 75 countries and seven continents.
Contact: labin.jonathan@outlook.com | LinkedIn | Twitter | Medium